About Barry Zweibel

“Yes, It’s Time, and YES, You’re Ready!”

Barry Zweibel
MCC-Master Certified Coach

Hi, there. Barry Zweibel, here. (I pronounce it  “zwy-BELL.”)barry zweibel

Often, these challenges stem from a variety of priority- and people-management issues. But they almost always require leaders to stretch their SELF-management skills more than they typically do to properly solve them.

My skill is in getting leaders to do precisely that, quickly and willingly – and without them getting all weird and defensive about it!

You ever try to do that? Then you know it’s not all that easy.

But it’s what I do. And they say I’m pretty good at it.

The Wall Street Journal and CNN.com have quoted me as a subject matter expert, the International Coach Federation recognizes me as a MCC-Master Certified Coach, and almost a dozen authors have referenced my teachings and thought-leadership in their own works.

As founder of LeadershipTraction®, I’m also said to be an skilled and engaging speaker, writer, and educator who also specializes in increasing my clients’ conflict management skills personal hardiness and resilience, Directional Leadership, and Executive Intelligence.

Subject Matter Expertise

Barry Zweibel, Personal/Professional Development Subject Matter Expert

Barry’s insights on leadership, coaching, mentoring, conflict management, and career acceleration have been widely published. He’s been quoted in The Wall Street Journal, The Washington Post, CNN.com, Crain’s Chicago Business, and HR Magazine as a subject matter expert. His own articles have been published by TheLadders, Training & Development magazine, OD/Leadership Network News, BNet, the International Coach Federation, and the International Association of Coaching.

Thought-Leadership and Professional Influence

Books that cite the work of Barry Zweibel

More than a dozen authors have cited the teachings, thought-leadership, and influence of Barry Zweibel in their own writings on leadership, professional development, sales, and coaching:

  • Professional Development: What Works, Sally J. Zepeda
  • Building Employee Trust: A New Equation, K.Sangeetha (editor)
  • Coaching Basics: ASTD Training Basics Series, Lisa Haneberg
  • Multiple Streams of Coaching Income, Andrea J. Lee
  • Light ‘Em Up: How to Ignite the Fire in Your Sales Team in Just 21 Days, Joe Contrera
  • Coaching Towards Excellence, Andrew E. Schwartz
  • Evidence Based Coaching Handbook: Putting Best Practices to Work for Your Clients, Dianne R. Stober and Anthony M. Grant
  • Reform and Leadership in the Public Sector: A Political Economy Approach, Joe L. Wallis
  • Combining Coaching and Temperament: Implications for Middle Management Leadership Development, Terry K. Czigan
  • Executive Skills for Busy School Leaders, Christopher Hitch and Dave Coley
  • Job-Embedded Professional Development, Sally J. Zepeda
  • Principal Leadership, Volume 8, National Association of Secondary School Principals
  • Coaching Basics: 2nd Edition, Lisa Hanneberg
  • IIMA – Managers Who Make A Difference Sharpening Your Management Skills, T V Rao

Coaching Credentials and Professional Affiliations

Barry Zweibel Credentials

Since 2007, the International Coach Federation has recognized Barry Zweibel as a Master Certified Coach (MCC) – the Gold Standard of coach credentialing – a distinction that fewer than 2% of all coaches, worldwide, have achieved:

  • Registered Mentor Coach – The International Coach Federation
  • Master Certified Coach (MCC) – The International Coach Federation
  • Authorized Administrator and Certified Master Trainer, the Conflict Dynamics Profile (CDP) assessment – Center for Conflict Dynamics
  • Founding Member – Mentors Guild
  • Certified Executive Coach (CEC) – National Association of Business Coaches
  • Registered Corporate Coach (RCC) – Worldwide Association of Business Coaches
  • Founding Member and R&D Team Member – CoachVille
  • Certified Professional Co-Active Coach (CPCC) – Coaches Training Institute
  • Member – Haiku Society of America, Inc.
  • Mentor/Peer – Case Western Reserve University Alumni Career Network
  • Cheerful Member – Secret Society of Happy People (hey, why not?!)

He’s also taught and created curriculum at both the corporate and collegiate levels.

Leadership Haiku, the Book

Leadership Haiku, by Barry Zweibel

Barry Zweibel is author of his own book, too, called Leadership Haiku: Increasing Your Impact and Influence, 17 Syllables at a Time, which is available through AmazonBarnes and Noble, and local booksellers, everywhere.

Career, Pre-Coaching

Before becoming a full-time coach, Barry served for many years as vice president and corporate officer of telecommunications at the Chicago Mercantile Exchange. In addition to being accountable to the Board of Directors for insuring the operational integrity and fiduciary control of all CME telecommunications systems and programs, he also brought a number of innovative, game-changing, wireless technology applications to the CME trading floors. Earlier, he played a significant role in insuring both the successful relocation of the CME to its new headquarters and the subsequent build-out of its Upper Trading Floor (UTF).

In recognition of his impact and influence, Barry was asked to attend the UTF’s Day One Opening Bell-Ringing Ceremony. (That’s him, stage right – the guy in the suit, clapping, just under the white ‘X’ – in the picture ultimately featured on the cover of the Exchange’s Annual Report,that year.)

1993 CME Annual Report cover

Back in the day, Barry was also an adjunct instructor at Northwestern University, having created and taught Managing (the Human Side of) Mission Critical Systems, for NU’s computer science program. He was also appointed by then Chicago Mayor Richard Daley, to serve as one of four members on the city’s Emergency 911 Replacement Project Private Sector Oversight Committee.

Formal Education


  • MBA – Marketing – DePaul University, Chicago, Illinois
  • BA – Psychology – Case Western Reserve University, Cleveland, Ohio
  • Hsd – White Plains High School, White Plains, New York (Go Tigers!)

Top 5 Strengths

  • Strategic – Barry is naturally able to see through the clutter where others simply see complexity.
  • Maximizer – He loves  transforming strong ideas into superb ones.
  • Ideation – He is able to understand, and crisply explain, how seemingly disparate ideas connect together.
  • Input – He collects thoughts and ideas and takes pleasure in retrieving relevant insights at just the right time.
  • Intellection – He enjoys exercising his brain as others might exercise their muscles and doing so for purposes of good, not evil.

Shaping How Leaders Lead and Achieve

Is it time? Are you ready?
Let’s see.

CALL or CLICK to learn more.