About Barry Zweibel

barry zweibel, mcc-master certified coach

Hi, there. Barry Zweibel, here. (I pronounce it  “zwy-BELL.”)

Often, these challenges stem from a variety of priority- and people-management issues. But they almost always require leaders to stretch their SELF-management skills more than they typically do to properly solve them.

My skill is in getting leaders to do precisely that, quickly and willingly – and without them getting all weird and defensive about it!

You ever try to do that? Then you know it’s not all that easy.

But it’s what I do. And they say I’m pretty good at it.

The Wall Street Journal and CNN.com have quoted me as a subject matter expert, the International Coach Federation recognizes me as a MCC-Master Certified Coach, and almost a dozen authors have referenced my teachings and thought-leadership in their own works.

As founder of LeadershipTraction®, I’m also said to be an skilled and engaging speaker, writer, and educator who also specializes in increasing my clients’ conflict management skills personal hardiness and resilience, Directional Leadership, and Executive Intelligence.

Subject Matter Expertise

Barry Zweibel, Personal/Professional Development Subject Matter Expert

My often contrary and counter-intuitive views on leadership, coaching, mentoring, conflict management, and career acceleration have been widely published. I’ve been quoted in The Wall Street Journal, The Washington Post, CNN.com, Crain’s Chicago Business, and HR Magazine as a subject matter expert. My own articles have been published by TheLadders, Training & Development magazine, OD/Leadership Network News, BNet, the International Coach Federation, and the International Association of Coaching.

Thought-Leadership and Professional Influence

Books that cite the work of Barry Zweibel

More than a dozen authors have cited or referenced my teachings, thought-leadership, and influence in their own writings on leadership, professional development, sales, and coaching:

  • Professional Development: What Works, Sally J. Zepeda
  • Building Employee Trust: A New Equation, K.Sangeetha (editor)
  • Coaching Basics: ASTD Training Basics Series, Lisa Haneberg
  • Multiple Streams of Coaching Income, Andrea J. Lee
  • Light ‘Em Up: How to Ignite the Fire in Your Sales Team in Just 21 Days, Joe Contrera
  • Coaching Towards Excellence, Andrew E. Schwartz
  • Evidence Based Coaching Handbook: Putting Best Practices to Work for Your Clients, Dianne R. Stober and Anthony M. Grant
  • Reform and Leadership in the Public Sector: A Political Economy Approach, Joe L. Wallis
  • Combining Coaching and Temperament: Implications for Middle Management Leadership Development, Terry K. Czigan
  • Executive Skills for Busy School Leaders, Christopher Hitch and Dave Coley
  • Job-Embedded Professional Development, Sally J. Zepeda
  • Principal Leadership, Volume 8, National Association of Secondary School Principals
  • Coaching Basics: 2nd Edition, Lisa Hanneberg
  • IIMA – Managers Who Make A Difference Sharpening Your Management Skills, T V Rao

Coaching Credentials and Professional Affiliations

Barry Zweibel Credentials

Since 2007, the International Coach Federation has recognized me as a Master Certified Coach (MCC) – the Gold Standard of coach credentialing – a distinction that fewer than 2% of all coaches, worldwide, have achieved. There’s also, all of this:

  • Registered Mentor Coach – The International Coach Federation
  • Master Certified Coach (MCC) – The International Coach Federation
  • Authorized Administrator and Certified Master Trainer, the Conflict Dynamics Profile (CDP) assessment – Center for Conflict Dynamics
  • Founding Member – Mentors Guild
  • Certified Executive Coach (CEC) – National Association of Business Coaches
  • Registered Corporate Coach (RCC) – Worldwide Association of Business Coaches
  • Founding Member and R&D Team Member – CoachVille
  • Certified Professional Co-Active Coach (CPCC) – Coaches Training Institute
  • Member – Haiku Society of America, Inc.
  • Mentor/Peer – Case Western Reserve University Alumni Career Network
  • Cheerful Member – Secret Society of Happy People (hey, why not?!)

I’ve also taught and created curriculum at both the corporate, and as you’ll see below, collegiate levels.

Leadership Haiku, the Book

Leadership Haiku, by Barry ZweibelA few years back, it struck me that most books on leadership use far too many words to say far too little. So I wrote and published “Leadership Haiku: Increasing Your Impact and Influence, 17 Syllables at a Time” – a fun little compilation of 3-line missives about leadership best practices…without all the extra words and syllables!

It’s a quick, and hopefully insightful, read – and makes a perfect gift for friends, bosses, seasoned executives, new and aspiring managers, college students, Gen X, GenY/millennials…really anyone who appreciates the art, science, and practice of working with and through other people – and is available through AmazonBarnes and Noble, and local booksellers, everywhere.

Career, Pre-Coaching

Before becoming a full-time coach, I served for many years as vice president and corporate officer of telecommunications at the Chicago Mercantile Exchange. In addition to being accountable to the Board of Directors for insuring the operational integrity and fiduciary control of all CME telecommunications systems and programs, I was responsible for bringing a number of innovative, game-changing, wireless technology applications to the CME trading floors. Earlier still, I played a significant role in insuring both the successful relocation of the CME to its new headquarters and the subsequent build-out of its Upper Trading Floor (UTF).

In recognition of this impact and influence, I was asked by the President of the Exchange to be part of the UTF’s Day One Opening Bell-Ringing Ceremony. (That’s me, stage right – the guy just under the white ‘X’, clapping – in a picture that was ultimately used as the cover of the Exchange’s Annual Report, that year.)

1993 CME Annual Report coverAlso noteworthy was my appointment, by then Chicago Mayor Richard Daley, to a four-member Private Sector Oversight Committee for the city’s Emergency 911 Replacement Project – a VERY interesting endeavor.

That led to my being hired by Northwestern University to create and teach, “Managing (the Human Side of) Mission Critical Systems”– a very popular elective in NU’s computer science program, and an excellent personal challenge and a great deal of fun!

Formal Education/Academic Affiliations

  • MBA, Marketing – DePaul University, Chicago, Illinois
  • BA, Psychology – Case Western Reserve University, Cleveland, Ohio
  • Hsd – White Plains High School, White Plains, New York (Go Tigers!)
  • Adjunct Instructor – Northwestern University, Chicago, Illinois
  • Guest Lecturer – Zicklin School of Business, New York City University, New York, New York

Top 5 Strengths

  • Strategic – Naturally able to see through the clutter where others simply see complexity.
  • Maximizer – Loves transforming strong ideas into superb ones.
  • Ideation – Able to understand, and crisply explain, how seemingly disparate ideas connect together.
  • Input – A collector of thoughts, ideas, and factoids with an ability to recall particularly relevant insights at just the right time.
  • Intellection – Enjoys exercising the intellect and practicing higher levels of reasoning…for purposes of good, not evil.


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